HUMAN NATURE explorer and experiential design strategist
Build-A-Hub
with Dell
OBJECTIVE:
Create an in-person activation for Dell's 40th anniversary that brings to life the power of technology to transform lives, grounded in the place it all started - UT Austin.
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Researcher Strategy Writer
OPPORTUNITY:
Dell stands out with numerous achievements, among them the "Solar Community Hubs" project shines brightly. These hubs offer underprivileged communities worldwide access to technology, healthcare, workforce skills, and support for environmental and cultural preservation, all with a 100% sustainable and community-centered approach.
SOLUTION:
Develop an immersive and interactive showcase centered on Dell's Solar Community Hubs, illustrating Dell's global impact through technology. This experience will highlight the positive effects on society and the environment, demonstrating how technology can be a force for good.
BIG IDEA:
Create a mixed reality experience that blends storytelling and interactive elements to reveal Dell's diverse impacts on our communities. Users in Austin will be virtually transported to the Amazon Rainforest, where they can engage in a hands-on "building" experience to understand the mechanics of these hubs firsthand.
