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HUMAN NATURE explorer and
experiential design strategist
Build Your Future Funeral
OBJECTIVE:
Build an advertising campaign for Liquid Death ​
Research Strategy Creative Direction
​
PROBLEM:
75% of Americans are chronically dehydrated and it’s a frequent cause of hospital admission. Liquid Death is a water brand with a distinct marketing approach and one of the most robust brand images in the industry.
SOLUTION:
Use Liquid Death's unique style to launch a campaign showing how drinking Liquid Death can help you live longer, potentially up to 200 years into the future.
BIG IDEA:
A web-based RPG hosted on Liquid Death's website, enabling users to design their future funerals. Enhanced by social media interaction, location-specific giveaways, and customized merchandise.
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