top of page

Build Your Future Funeral

OBJECTIVE: 

Build an advertising campaign for Liquid Death  â€‹

Research   Strategy   Creative Direction  

​

Screen Shot 2024-03-06 at 6.14.44 PM.png

PROBLEM: 

75% of Americans are chronically dehydrated and it’s a frequent cause of hospital admission. Liquid Death is a water brand with a distinct marketing approach and one of the most robust brand images in the industry. 

Screen Shot 2024-03-06 at 5.51.53 PM.png

SOLUTION:

Use Liquid Death's unique style to launch a campaign showing how drinking Liquid Death can help you live longer, potentially up to 200 years into the future.

Screen Shot 2024-03-07 at 1.26.20 PM.png

BIG IDEA:

A web-based RPG hosted on Liquid Death's website, enabling users to design their future funerals. Enhanced by social media interaction, location-specific giveaways, and customized merchandise.

bottom of page