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Build Your Future Funeral

OBJECTIVE: 

Build an advertising campaign for Liquid Death  â€‹

Research   Strategy   Creative Direction  

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PROBLEM

75% of Americans are chronically dehydrated and it’s a frequent cause of hospital admission. Liquid Death is a water brand with a distinct marketing approach and one of the most robust brand images in the industry. 

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SOLUTION:

Use Liquid Death's unique style to launch a campaign showing how drinking Liquid Death can help you live longer, potentially up to 200 years into the future.

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BIG IDEA:

A web-based RPG hosted on Liquid Death's website, enabling users to design their future funerals. Enhanced by social media interaction, location-specific giveaways, and customized merchandise.

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