I am a dedicated professional, a cross-disciplinary explorer, and a walking dichotomy. As a 52% extrovert and 48% introvert from Panama City, Panama, I go through life trying to find unique balance in all things. 

 

My journey began with Entrepreneurial studies, and years of Finance experience supporting major Marketing Organizations at Dell. Eager to gain more direct skills around Marketing, I went to pursue a Masters in Advertising at UT Austin. 

 

I enjoy crafting insights from both research and cultural trends to unearth unexpected truths and shape strategies that steer campaigns across a variety of brands, products, and services. My goal is to develop meaningful and relatable experiences that uniquely tackle client challenges, and ensures solutions that truly resonate. 

 

My admission to the Texas Immersive Institute expanded my scope to encompass the design of Immersive Experiences. Beginning with audience engagement and participatory design, I seamlessly weave storytelling with exploring emerging technologies and embrace AI as an empowering ally, fostering creativity and enhancing engagement.