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Spikeball Adventure

OBJECTIVE: 

Design an immersive user experience that will reach and engage a particular interest-based community. 

Researcher   Strategy   Writer  UX 

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OPPORTUNITY: 

Spikeball players vary from beginners to casual and competitive levels. The sport faces challenges like scarce common courts, limited equipment, and coaching availability, raising the entry barrier.

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SOLUTION:

Develop an immersive, location-based experience that welcomes all player types and fosters community growth.

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BIG IDEA:

Mixed-reality experience that allows users to engage with the sport at their own pace, whether competitive or casual, while emphasizing the value of teamwork and community.

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